Today I’m so excited to talk with someone that aligns with my mission of Truth, integrity and purpose: Seth Godin. Seth is an entrepreneur, author of 19 books that have been best-sellers around the world. His newest book is called This is Marketing which is already a Wall Street Journal, Amazon and New York Times bestseller. He’s been on the internet since 1976, invented permission-based email, founded two significant net companies, and he defines his working life by the many projects he’s launched, the failures he’s learned from, and the people he’s taught. By focusing on everything from effective marketing and leadership, to the spread of ideas, Seth has been able to motivate and inspire countless people around the world.